Ernest Dichter

Ernest Dichter (14 August 1907 – 21 November 1991) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas. Provided by Wikipedia
3
by Dichter, Ernest, 1907-
Published 1987
Book
4
by Dichter, Ernest, 1907-1991.
Published 1947
...Dichter, Ernest, 1907-1991. Psychology of everyday living....
(CARLI) (Other Sources: (ISLdb)437156)
Book
5
by Dichter, Ernest, 1907-
Published 1947
(CARLI) (Other Sources: (IWUdb)197443)
Book
6
by Dichter, Ernest, 1907-
Published 1985
(CARLI) (Other Sources: (NEIdb)147298)
Book
7
by Dichter, Ernest, 1907-1991.
Published 1964
(CARLI) (Other Sources: (UICdb)390453)
Book
8
by Dichter, Ernest, 1907-1991
Published 2002
(CARLI) (Other Sources: (SWIdb)21972)
Book
9
by Dichter, Ernest, 1907-1991.
Published 1968
(CARLI) (Other Sources: (EIUdb)289342)
Book
10
by Dichter, Ernest, 1907-1991.
Published 1979
Subjects: '; ...Dichter, Ernest, 1907-1991....
(CARLI) (Other Sources: (UIUdb)8218526)
Book Electronic
11
by Dichter, Ernest, 1907-1991.
Published 1974
...Dichter, Ernest, 1907-1991. Naked manager....
Book
12
13
by Dichter, Ernest, 1907-1991.
Published 1975
...Dichter, Ernest, 1907-1991. Packaging, the sixth sense?...
Book
15
Other Authors: '; ...Dichter, Ernest, 1907-...
(CARLI) (Other Sources: (UIUdb)1942808)
Book
16
Published 2014
Other Authors: '; ...Dichter, Ernest, 1907-1991,...
Textual Material Electronic
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