Understanding sponsored search : core elements of keyword advertising /

"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do...

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Main Author: Jansen, Bernard J.
Format: Book
Language:English
Published:Cambridge ; New York : Cambridge University Press, c2011.
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University of Illinois at Chicago

Location: Daley Library - Book Stacks

Call Number: HF6146.I58 J37 2011
Related Information:Contributor biographical information
Online Access:Table of contents only
Related Information:Publisher description
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