Microstyle : the art of writing little /

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

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Main Author: Johnson, Christopher, 1963 October 12-
Format: Book
Language:English
Published:New York : W. W. Norton & Co., c2011.
Edition:1st ed.
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University of Illinois at Chicago

Location: Daley Library - Book Stacks

Call Number: PE1421 .J63 2011
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