The silver market phenomenon marketing and innovation in the aging society /

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Other Authors: Kohlbacher, Florian.
Herstatt, Cornelius.
Format: Book Electronic
Language:English
Published:Heidelberg ; New York : Springer, 2011.
Edition:2nd ed.
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Online Access:http://ezproxy.prin.edu:2048/login?url=http://dx.doi.org/10.1007/978-3-642-14338-0 
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Principia College

Location: Springer eBooks [Online for Principia College Patrons Only]

Call Number: HF5414 .S55 2011
Copy 1
Online Access:http://ezproxy.prin.edu:2048/login?url=http://dx.doi.org/10.1007/978-3-642-14338-0