Cross-cultural behaviour in tourism : concepts and analysis /

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...

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Main Author: Reisinger, Yvette.
Other Authors: Turner, Lindsay W.
Format: Book Electronic
Published:Oxford ; Boston : Butterworth-Heinemann, 2003.
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Principia College

Location: EBSCOhost eBooks [Online for Principia College Patrons Only]

Call Number: G155.A1 R458 2003eb
Copy 1
Online Access: