Gender, culture, and consumer behavior

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

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Other Authors: Otnes, Cele.
Tuncay-Zayer, Linda.
Format: Book Electronic
Published:New York : Routledge, c2012.
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Illinois State University

Location: Electronic Resources

Call Number: HF5415.32 .G457 2012eb
Online Access:eBook Collection (EBSCOhost) Available on ISU campus or via ISU ULID