Microstyle : the art of writing little /

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

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Main Author: Johnson, Christopher, 1963 Oct. 12-
Format: Book
Language:English
Published:New York : W. W. Norton & Co., 2011.
Edition:1st ed.
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Benedictine University

Location: Stacks

Call Number: 808.042 J66m 2011
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