Table of Contents:
  • Foreword
  • Acknowledgments
  • Part I. The Concept of the Electric Church
  • 1. Introduction to the Electric Church
  • 2. Studies of the Electric Church
  • Part II. The Emergence of Urban Revivalism
  • 3. The Seeds of the Electric Church
  • 4. Charles Grandison Finney and the Ethos of Revivalism
  • 5. Dwight Moody and the Organization of Urban Revivalism
  • 6. Billy Sunday: Businessman for the Lord
  • Part III. The Television Industry and Religious Broadcasting
  • 7. Television: Institution for Profit
  • 8. Television Imperatives and the Electric Church
  • Part IV. The Electric Church
  • 9. The Variety of Messages in the Electric Church
  • 10. The Uses of Television
  • 11. Fundraising Television's Transformation of a Ritual
  • 12. Conclusion
  • Appendix A. Research Strategy and Methodology
  • Appendix B. Coding Categories Used in Content Analysis
  • Appendix C. Factor Analysis Methodology and Results
  • Bibliography
  • Index

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