Barbie's midlife crisis mighty Mattel fights back /
At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. After providing...
|Published (Most Recently):||New York, N.Y. : Films Media Group, , c2004.|
|Series:||Business collection (New York, N.Y.)
Case studies from the multinational marketplace .
Ultimate media librarian collection.
|Related Information:||Link to Barbie's midlife crisis (access limited to Benedictine University patrons)|
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